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Website Optimization - How to Optimize Your Website for Search Engines<br><br> | Website Optimization - How to Optimize Your Website for Search Engines<br><br>People visit your website for a reason, and if you make it easy to get the information they are seeking Search engines will rank your site higher. This will result in a quantifiable return on your SEO investment.<br><br>A well-designed site will increase the time spent on-page and decrease bounce rates. It can also help keep visitors on the site and generate organic search traffic.<br><br>Keywords<br><br>Search engine optimization (SEO), also known as search engine marketing, is a strategy that helps businesses rank higher in SERPs. It is a crucial component of both paid and organic search marketing. Although there are many ways to optimize a website keyword optimization, they remain the most crucial element of a SEO strategy. Keywords are words that people use to look up a service or product. 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